How much does an explainer video cost?

Explainer videos have become a staple in the world of digital marketing, offering a dynamic way to convey complex ideas in a digestible format. As businesses of all sizes recognize their value, one question frequently arises: how much does an explainer video cost? In this comprehensive guide, we’ll delve into the various factors that influence pricing, providing you with the insights you need to budget for your next video project.

Factors Influencing Explainer Video Cost

Length of the Video

The duration of your explainer video plays a pivotal role in determining its cost. A short, 30-second video might range from $3,000 to $15,000, depending on the complexity of the animation. On the other hand, a two-minute video, which is a common length for explainer videos, can cost anywhere from $5,000 to $30,000.

Quality and Complexity of Animation

The level of detail and the intricacy of the animations significantly impact the price. Basic animations might cost between $3,000 to $5,000 per minute, while more sophisticated, high-end animations can go upwards of $15,000 per minute. The use of custom illustrations, character animations, and advanced effects will add to the overall cost.

Type of Explainer Video

The style of the explainer video also influences the pricing. Animated videos tend to be more cost-effective, ranging from $2,000 to $20,000, depending on complexity. Live-action videos, which require equipment, actors, and potentially locations, can start at $5,000 and go up to $50,000 or more. Whiteboard animation is another popular option, typically ranging from $1,000 to $5,000.

Professional Voiceover and Music

A professional voiceover can add a touch of polish to your explainer video, with costs ranging from $100 to $500 per minute. Background music, whether it’s a stock track or a custom composition, can add an additional $100 to $1,000 to the total cost.

Scriptwriting and Storyboarding

Crafting a compelling script and a clear storyboard is crucial for an effective explainer video. These services can add an additional $500 to $2,000 to the project, depending on the length and complexity of the video.

Average Cost of Explainer Videos

Considering all the factors mentioned above, the average cost of a one-minute explainer video can range from $2,500 to $10,000. However, it’s important to note that these are ballpark figures, and the actual cost can vary widely based on your specific requirements and the production company you choose.

Tips for Budgeting Your Explainer Video

Define Your Objectives Clearly

Before embarking on the production process, ensure you have a clear understanding of what you want to achieve with your explainer video. This clarity will help in allocating your budget more effectively.

Consider the Long-Term Value

An explainer video is an investment. While it might be tempting to cut corners to save costs, consider the long-term value that a high-quality video can bring to your brand.

Explore Different Options and Get Multiple Quotes

Don’t settle for the first quote you receive. Explore different production companies, look at their portfolios, and get multiple quotes to ensure you’re getting the best value for your money.

FAQs

Q: Can I produce an explainer video on a tight budget?‍

A: Yes, there are cost-effective options available, but be mindful of the trade-offs in terms of quality and effectiveness.

Q: How long does it take to produce an explainer video?

‍A: The production timeline can vary from a few weeks to a couple of months, depending on the complexity of the video. The average is 1 month.

Q: Is it worth investing in a high-end explainer video?

‍A: If your budget allows, a high-end explainer video can provide a significant return on investment, enhancing your brand’s image and effectively conveying your message. Companies like Slack, Webflow and Microsoft spend hundreds of thousands of dollars on explainer videos every year.

Conclusion

Navigating the costs of explainer videos can be a complex task, but armed with the right information, you can make informed decisions that align with your budget and objectives. Remember, an explainer video is an investment in your brand’s future, and choosing the right production partner is key to achieving a successful outcome.