3D Animation · 2023

The Ridge Watch — 3D Product Launch

5-person post team

Team size involved

6 weeks

Turnaround time

82%

Watch completion

+24%

Signup increase

3D / Product · 2023

The brief

The Ridge needed a premium launch video for its watch line that could make the product feel engineered, minimal, and collectible. The creative called for 3D product storytelling instead of a traditional lifestyle shoot.

Our approach

We used photorealistic 3D animation, controlled lighting, and precise camera movement to show the watch materials and form without production-day constraints. The final asset was built for product pages, launch campaigns, and paid social cutdowns.

The result

The Ridge got a launch film that works as product demo and campaign hero—ecommerce pages, paid social, and cutdowns from one 3D build.

More work

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All work

The Ridge Watch — 3D Product Launch

The brief

Our approach

The result

Other projects

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